/* ==========================================================================================
   alphabrandco.com — stylesheet
   Tokens, type and rule weights are taken from the APPROVED capabilities two-sheeter
   (collateral/capabilities-2026/ABS-Capabilities-2026.html, owner-approved 2026-10-14).
   The site matches the sheet. The sheet is not redesigned to match the site.
   ========================================================================================== */

@font-face { font-family:"Archivo"; src:url("fonts/Archivo-400.ttf") format("truetype"); font-weight:400; font-display:swap }
@font-face { font-family:"Archivo"; src:url("fonts/Archivo-500.ttf") format("truetype"); font-weight:500; font-display:swap }
@font-face { font-family:"Archivo"; src:url("fonts/Archivo-600.ttf") format("truetype"); font-weight:600; font-display:swap }
@font-face { font-family:"Archivo"; src:url("fonts/Archivo-700.ttf") format("truetype"); font-weight:700; font-display:swap }
@font-face { font-family:"PlexMono"; src:url("fonts/IBMPlexMono-Medium.ttf") format("truetype"); font-weight:500; font-display:swap }
@font-face { font-family:"PlexMono"; src:url("fonts/IBMPlexMono-SemiBold.ttf") format("truetype"); font-weight:600; font-display:swap }

:root{
  --coral:#FC4C69;
  --ink:#1D1A19;
  --ink-soft:#3A3634;
  --grey:#65605F;
  --muted:#8C8785;
  --paper:#FCFBFA;
  --card:#F3F0ED;
  --slate:#4A4442;
  --rule:#E2DCD8;
  --maxw:1140px;
  --gut:clamp(20px,5vw,64px);
}

*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0; background:var(--paper); color:var(--ink);
  font:400 17px/1.62 "Archivo","Helvetica Neue",Arial,sans-serif;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%; display:block}
a{color:inherit}

.wrap{max-width:var(--maxw); margin:0 auto; padding:0 var(--gut)}

/* ---------- eyebrow label: the sheet's mono micro-caps ---------- */
.eyebrow{
  font:600 11px/1 "PlexMono",monospace; letter-spacing:.16em; text-transform:uppercase;
  color:var(--muted); margin:0 0 18px;
}
.eyebrow .c{color:var(--coral)}

/* ---------- header ---------- */
header.site{
  position:sticky; top:0; z-index:40;
  background:rgba(252,251,250,.93); backdrop-filter:saturate(140%) blur(10px);
  border-bottom:1px solid var(--rule);
}
header.site .bar{
  max-width:var(--maxw); margin:0 auto; padding:0 var(--gut);
  display:flex; align-items:center; gap:28px; height:72px;
}
header.site .logo img{height:26px; width:auto}
header.site nav{margin-left:auto; display:flex; align-items:center; gap:26px}
header.site nav a{
  font:500 14px/1 "Archivo",sans-serif; color:var(--slate); text-decoration:none;
  padding:6px 0; border-bottom:2px solid transparent;
}
header.site nav a:hover{color:var(--ink); border-bottom-color:var(--rule)}
header.site nav a[aria-current="page"]{color:var(--ink); border-bottom-color:var(--coral)}
header.site nav a.cta{
  background:var(--ink); color:#fff; border:0; border-radius:2px; padding:10px 16px;
  font-weight:600; letter-spacing:.01em;
}
header.site nav a.cta:hover{background:var(--coral)}
.navtoggle{display:none}

/* ---------- hero ---------- */
.hero{position:relative; background:var(--ink); color:#fff; overflow:hidden}
.hero .shot{
  position:absolute; inset:0;
  background-size:cover; background-position:center 38%;
  opacity:.5;
}
.hero .veil{
  position:absolute; inset:0;
  background:linear-gradient(104deg,rgba(29,26,25,.95) 0%,rgba(29,26,25,.80) 46%,rgba(29,26,25,.42) 100%);
}
.hero .inner{position:relative; padding:clamp(72px,11vw,152px) var(--gut) clamp(60px,8vw,112px)}
.hero .eyebrow{color:rgba(255,255,255,.62)}
.hero h1{
  margin:0; max-width:19ch;
  font:600 clamp(40px,6.4vw,78px)/1.03 "Archivo",sans-serif; letter-spacing:-.022em;
}
.hero h1 em{font-style:normal; color:var(--coral)}
.hero .sub{
  margin:26px 0 0; max-width:60ch; color:rgba(255,255,255,.82);
  font-size:clamp(17px,1.5vw,20px); line-height:1.6;
}
.acts{display:flex; flex-wrap:wrap; gap:14px; align-items:center}
.hero .acts{margin-top:38px}

/* ---------- buttons ---------- */
.btn{
  display:inline-block; text-decoration:none; border-radius:2px;
  font:600 15px/1 "Archivo",sans-serif; padding:15px 24px; letter-spacing:.005em;
  transition:background .15s,color .15s,border-color .15s;
}
.btn.primary{background:var(--coral); color:#fff}
.btn.primary:hover{background:#e23e59}
.btn.ghost{border:1px solid rgba(255,255,255,.34); color:#fff}
.btn.ghost:hover{border-color:#fff; background:rgba(255,255,255,.08)}
.btn.dark{background:var(--ink); color:#fff}
.btn.dark:hover{background:var(--coral)}
.btn.line{border:1px solid var(--rule); color:var(--ink); background:#fff}
.btn.line:hover{border-color:var(--ink)}

/* ---------- sections ---------- */
section{padding:clamp(56px,7.5vw,104px) 0}
section.tint{background:var(--card)}
section.dark{background:var(--ink); color:#fff}
section.dark .eyebrow{color:rgba(255,255,255,.55)}
section.dark .lede{color:rgba(255,255,255,.80)}

h2{
  margin:0; font:600 clamp(28px,3.5vw,44px)/1.1 "Archivo",sans-serif; letter-spacing:-.018em;
  max-width:30ch;
}
h2.wide{max-width:38ch}
h3{margin:0; font:600 20px/1.28 "Archivo",sans-serif; letter-spacing:-.008em}
.lede{margin:20px 0 0; max-width:64ch; color:var(--grey); font-size:clamp(16.5px,1.35vw,18.5px)}
section.dark h2,section.dark h3{color:#fff}
.rule{height:1px; background:var(--rule); border:0; margin:0}
section.dark .rule{background:rgba(255,255,255,.14)}

/* ---------- the promise row (one vendor / one invoice / one in-hand date) ---------- */
.promise{display:grid; grid-template-columns:repeat(3,1fr); gap:0; margin-top:46px; border-top:1px solid var(--rule)}
.promise > div{padding:28px 30px 4px; border-right:1px solid var(--rule)}
.promise > div:last-child{border-right:0}
.promise > div:first-child{padding-left:0}
.promise h3{font-size:19px}
.promise p{margin:10px 0 0; color:var(--grey); font-size:15.5px; line-height:1.56}
section.dark .promise{border-color:rgba(255,255,255,.14)}
section.dark .promise > div{border-color:rgba(255,255,255,.14)}
section.dark .promise p{color:rgba(255,255,255,.72)}

/* ---------- service lines ---------- */
.lines{display:grid; grid-template-columns:repeat(3,1fr); gap:26px; margin-top:50px}
.line{
  background:#fff; border:1px solid var(--rule); border-radius:3px;
  padding:30px 28px 26px; display:flex; flex-direction:column;
}
.line .n{font:600 11px/1 "PlexMono",monospace; letter-spacing:.14em; color:var(--coral); margin-bottom:16px}
.line p{margin:12px 0 0; color:var(--grey); font-size:15.5px; line-height:1.58}
.line ul{margin:18px 0 0; padding:0; list-style:none}
.line ul li{
  padding:7px 0 7px 16px; position:relative; font-size:14.5px; color:var(--slate);
  border-top:1px solid var(--rule);
}
.line ul li:before{content:""; position:absolute; left:0; top:15px; width:5px; height:1px; background:var(--coral)}
.line .more{margin-top:auto; padding-top:22px}
.line .more a{
  font:600 14px/1 "Archivo",sans-serif; color:var(--ink); text-decoration:none;
  border-bottom:2px solid var(--coral); padding-bottom:3px;
}
.line .more a:hover{color:var(--coral)}

/* ---------- the proof table: merch column / AI column ---------- */
.proof{margin-top:44px; border-top:1px solid var(--rule)}
.proof .hd{display:grid; grid-template-columns:1fr 1fr; gap:34px; padding:16px 0 0}
.proof .hd span{font:600 11px/1 "PlexMono",monospace; letter-spacing:.14em; text-transform:uppercase; color:var(--muted)}
.proof .r{display:grid; grid-template-columns:1fr 1fr; gap:34px; padding:22px 0; border-bottom:1px solid var(--rule)}
.proof .r div{font-size:15.5px; line-height:1.56; color:var(--slate)}
.proof .r div b{color:var(--ink); font-weight:600}
.proof .r div i{color:var(--ink); font-style:italic}
section.dark .proof,section.dark .proof .r{border-color:rgba(255,255,255,.14)}
section.dark .proof .r div{color:rgba(255,255,255,.80)}
section.dark .proof .r div b,section.dark .proof .r div i{color:#fff}

/* ---------- numbered steps ---------- */
.steps{display:grid; grid-template-columns:repeat(5,1fr); gap:0; margin-top:48px; border-top:1px solid var(--rule)}
.steps > div{padding:26px 24px 8px; border-right:1px solid var(--rule)}
.steps > div:last-child{border-right:0}
.steps > div:first-child{padding-left:0}
.steps .k{font:600 12px/1 "PlexMono",monospace; color:var(--coral); letter-spacing:.1em; margin-bottom:14px}
.steps h3{font-size:16.5px}
.steps p{margin:9px 0 0; color:var(--grey); font-size:14.5px; line-height:1.54}

/* ---------- split image + copy ---------- */
.split{display:grid; grid-template-columns:1.06fr 1fr; gap:clamp(30px,5vw,68px); align-items:center}
.split.flip > .fig{order:2}
.split .fig img{border-radius:3px; width:100%; height:100%; object-fit:cover; max-height:470px}

/* ---------- brand roster ---------- */
.brands{margin-top:34px; display:flex; flex-wrap:wrap; gap:0 0; border-top:1px solid var(--rule)}
.brands span{
  font:500 14.5px/1 "Archivo",sans-serif; color:var(--slate);
  padding:14px 22px 14px 0; margin-right:22px; border-bottom:1px solid var(--rule); flex:0 0 auto;
}

/* ---------- note / disclosure ---------- */
.note{
  margin-top:30px; padding:16px 20px; background:var(--card); border-left:2px solid var(--coral);
  font-size:14px; line-height:1.56; color:var(--grey); border-radius:0 2px 2px 0;
}
section.dark .note{background:rgba(255,255,255,.06); color:rgba(255,255,255,.72)}
.gap{
  margin-top:26px; padding:14px 18px; border:1px dashed var(--coral);
  font:500 13.5px/1.55 "PlexMono",monospace; color:var(--coral); background:rgba(252,76,105,.05);
}

/* ---------- next step band ---------- */
.next{display:grid; grid-template-columns:1fr 1fr; gap:clamp(28px,5vw,60px); margin-top:44px}
.next .box{background:#fff; border:1px solid var(--rule); border-radius:3px; padding:30px 28px}
section.dark .next .box{background:rgba(255,255,255,.05); border-color:rgba(255,255,255,.16)}
.next .box p{margin:12px 0 0; color:var(--grey); font-size:15.5px; line-height:1.58}
section.dark .next .box p{color:rgba(255,255,255,.76)}
.next .box .btn{margin-top:22px}

/* ---------- footer ---------- */
footer.site{background:var(--ink); color:rgba(255,255,255,.66); padding:56px 0 40px; font-size:14.5px}
footer.site .cols{display:grid; grid-template-columns:1.5fr 1fr 1fr; gap:36px}
footer.site img{height:24px; width:auto; margin-bottom:18px}
footer.site h2{margin:0 0 14px; font:600 11px/1 "PlexMono",monospace; letter-spacing:.14em; text-transform:uppercase; color:rgba(255,255,255,.44)}
footer.site a{color:rgba(255,255,255,.78); text-decoration:none; display:block; padding:5px 0}
footer.site a:hover{color:#fff}
footer.site .fine{margin-top:40px; padding-top:22px; border-top:1px solid rgba(255,255,255,.14); font-size:12.5px; color:rgba(255,255,255,.44); line-height:1.6}

/* ---------- responsive ---------- */
@media (max-width:980px){
  .lines{grid-template-columns:1fr; gap:18px}
  .promise{grid-template-columns:1fr}
  .promise > div{border-right:0; border-bottom:1px solid var(--rule); padding:22px 0 18px}
  .promise > div:last-child{border-bottom:0}
  .steps{grid-template-columns:1fr 1fr}
  .steps > div{border-right:0; border-bottom:1px solid var(--rule); padding:20px 0 14px}
  .split,.next,footer.site .cols{grid-template-columns:1fr}
  .split.flip > .fig{order:0}
  .proof .hd,.proof .r{grid-template-columns:1fr; gap:10px}
  .proof .hd span:last-child{display:none}
}
@media (max-width:720px){
  header.site nav{display:none}
  header.site nav.open{
    display:flex; flex-direction:column; align-items:flex-start; gap:4px;
    position:absolute; left:0; right:0; top:72px; background:var(--paper);
    border-bottom:1px solid var(--rule); padding:14px var(--gut) 20px;
  }
  header.site nav.open a{padding:10px 0; font-size:16px}
  .navtoggle{
    display:block; margin-left:auto; background:none; border:1px solid var(--rule);
    border-radius:2px; padding:9px 12px; font:600 13px/1 "Archivo",sans-serif; color:var(--ink);
  }
  .steps{grid-template-columns:1fr}
  .hero h1{max-width:none}
}

/* ---------- intake form ---------- */
.form{display:grid; grid-template-columns:1fr 1fr; gap:20px 24px; margin-top:42px}
.form .full{grid-column:1 / -1}
.form label{display:block; font:600 11px/1 "PlexMono",monospace; letter-spacing:.13em; text-transform:uppercase; color:var(--muted); margin-bottom:9px}
.form label .req{color:var(--coral)}
.form input,.form select,.form textarea{
  width:100%; background:#fff; border:1px solid var(--rule); border-radius:2px;
  padding:13px 14px; font:400 16px/1.45 "Archivo",sans-serif; color:var(--ink);
}
.form input:focus,.form select:focus,.form textarea:focus{outline:0; border-color:var(--coral)}
.form textarea{min-height:120px; resize:vertical}
.form .hint{margin:8px 0 0; font-size:13px; color:var(--muted); line-height:1.5}
@media (max-width:720px){ .form{grid-template-columns:1fr} }

/* ==========================================================================================
   2026-10-23 — visual pass. Faded full-bleed photography bands, scroll reveal, richer figures.
   Every photograph here is an ABS asset from the approved capabilities sheet. No client logos,
   no stock people, no fabricated settings.
   ========================================================================================== */

/* ---------- full-bleed faded photography band ---------- */
.band{position:relative; overflow:hidden; background:var(--ink); color:#fff}
.band .shot{
  position:absolute; inset:0; background-size:cover; background-position:center 42%;
  opacity:.42; transform:scale(1.04);
}
.band .veil{position:absolute; inset:0}
.band .veil.left{background:linear-gradient(100deg,rgba(29,26,25,.96) 0%,rgba(29,26,25,.80) 44%,rgba(29,26,25,.34) 100%)}
.band .veil.right{background:linear-gradient(260deg,rgba(29,26,25,.96) 0%,rgba(29,26,25,.80) 44%,rgba(29,26,25,.34) 100%)}
.band .veil.even{background:linear-gradient(180deg,rgba(29,26,25,.74) 0%,rgba(29,26,25,.90) 100%)}
.band .inner{position:relative; padding:clamp(64px,8.5vw,124px) var(--gut); max-width:var(--maxw); margin:0 auto}
.band .eyebrow{color:rgba(255,255,255,.60)}
.band h2{color:#fff}
.band .lede{color:rgba(255,255,255,.80)}
.band .hold{max-width:56ch}
.band .hold.r{margin-left:auto; text-align:left}

/* a quiet tinted photo strip used between sections */
.strip{height:clamp(190px,24vw,330px); position:relative; overflow:hidden; background:var(--ink)}
.strip .shot{position:absolute; inset:0; background-size:cover; background-position:center 45%; opacity:.58}
.strip .veil{position:absolute; inset:0; background:linear-gradient(180deg,rgba(29,26,25,.30),rgba(29,26,25,.62))}
.strip .cap{
  position:absolute; left:50%; bottom:clamp(18px,3vw,30px); transform:translateX(-50%);
  width:100%; max-width:var(--maxw); padding:0 var(--gut);
  font:600 11px/1.5 "PlexMono",monospace; letter-spacing:.15em; text-transform:uppercase;
  color:rgba(255,255,255,.80);
}

/* ---------- richer figures ---------- */
.fig{position:relative}
.fig img{border-radius:3px}
.fig.tall img{max-height:none; aspect-ratio:4/5; object-fit:cover; width:100%}
.fig .tag{
  position:absolute; left:0; bottom:0; background:var(--ink); color:#fff;
  font:600 10.5px/1 "PlexMono",monospace; letter-spacing:.14em; text-transform:uppercase;
  padding:11px 15px; border-radius:0 3px 0 3px;
}

/* ---------- store feature grid ---------- */
.feat{display:grid; grid-template-columns:repeat(2,1fr); gap:0; margin-top:46px; border-top:1px solid var(--rule)}
.feat > div{padding:26px 34px 24px; border-right:1px solid var(--rule); border-bottom:1px solid var(--rule)}
.feat > div:nth-child(2n){border-right:0}
.feat > div:nth-child(odd){padding-left:0}
.feat h3{font-size:18px}
.feat p{margin:10px 0 0; color:var(--grey); font-size:15.5px; line-height:1.56}
.band .feat,.band .feat > div{border-color:rgba(255,255,255,.16)}
.band .feat p{color:rgba(255,255,255,.74)}

/* ---------- scroll reveal ---------- */
@media (prefers-reduced-motion:no-preference){
  .rv{opacity:0; transform:translateY(16px); transition:opacity .7s cubic-bezier(.22,.61,.36,1),transform .7s cubic-bezier(.22,.61,.36,1)}
  .rv.in{opacity:1; transform:none}
  .rv.d1{transition-delay:.08s} .rv.d2{transition-delay:.16s} .rv.d3{transition-delay:.24s}
}

@media (max-width:980px){
  .feat{grid-template-columns:1fr}
  .feat > div{border-right:0; padding:22px 0 18px}
  .band .hold.r{margin-left:0}
}

/* ---------- catalog link: on the main nav line, visibly a departure from the site ---------- */
header.site nav a.navext{display:inline-flex; align-items:center; gap:5px; color:var(--grey)}
header.site nav a.navext:hover{color:var(--ink); border-bottom-color:var(--rule)}
header.site nav a.navext .ext{font-size:12px; line-height:1; opacity:.65; transform:translateY(-1px)}
header.site nav a.navext:hover .ext{opacity:1; color:var(--coral)}
.sr{position:absolute; width:1px; height:1px; padding:0; margin:-1px; overflow:hidden; clip:rect(0 0 0 0); white-space:nowrap; border:0}
@media (max-width:720px){
  header.site nav a.navext{color:var(--ink)}
  header.site nav a.navext .ext{opacity:1}
}

/* ---------- utility strip: local signal on every page (MKW-0017 / site_check local_signals) ---------- */
.util{background:var(--ink); color:rgba(255,255,255,.70)}
.util .in{
  max-width:var(--maxw); margin:0 auto; padding:0 var(--gut); height:36px;
  display:flex; align-items:center; gap:18px;
  font:500 11px/1 "PlexMono",monospace; letter-spacing:.13em; text-transform:uppercase;
}
.util .in .sp{margin-left:auto; display:flex; gap:18px; align-items:center}
.util a{color:rgba(255,255,255,.86); text-decoration:none}
.util a:hover{color:#fff}
.util .dot{color:var(--coral)}
@media (max-width:720px){
  .util .in{height:auto; padding-top:9px; padding-bottom:9px; flex-wrap:wrap; gap:6px 14px; letter-spacing:.1em}
  .util .in .sp{margin-left:0; width:100%; gap:14px}
}