Line 03 / Strategy and consulting
Market and competitive research, a ranked view of where the revenue actually is, and a roadmap with dates on it — written to the same standard as everything else here: every claim numbered, sourced, and typed by how certain it is.
What the work produces
Research before ranking, ranking before strategy, strategy before a roadmap. A roadmap written first is a guess with dates on it.
Who else is in the market, what they publish, what they charge where that is observable, and what they do not do.
The available moves, ordered by what they are worth against what they cost to make.
What to pursue, in what order, and what is deliberately not being pursued.
The first quarter broken into work with dates, so the strategy has somewhere to start.
Why this sits alongside the other two
The work that decides which merchandise fits an audience, and the work that decides which process is worth automating, both start by understanding the business and its market. This line is that step, sold as its own document when that is what is actually needed.
Next step
A strategy written without a decision behind it is a document nobody opens twice.